Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia

Questo studio indaga se e come la comunicazione interna incide sullo sviluppo dei capitali intellettuale e relazionale, risorse critiche per raggiungere posizioni competitive difendibili. In particolare esplora come i contesti delle comunita di pratica rappresentino condizioni comunicazionali adeguate a sviluppare conoscenza e relazioni. La parte empirica presenta lo studio di una comunita di pratica svolto tramite interviste e un questionario: la General Business Community di IBM Italia. I risultati dell’indagine evidenziano che le comunita di pratica riducono le barriere alla condivisione della conoscenza e valorizzano le reti di relazioni interpersonali. Cio comporta dei benefici in termini di capitali intellettuale e relazionale e quindi di potenziale competitivo per l’impresa.

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