论文信息 - The international e‐marketing framework (IEMF)

The international e‐marketing framework (IEMF)

Purpose – International e‐marketing is emerging as an important area for marketers, as global online markets expand. This special issue is an attempt to encourage, showcase, and guide research in the area of international e‐marketing.Design/methodology/approach – In the editorial, Introduces the international e‐marketing framework (IEMF) as a guiding template for future research in international e‐marketing.Findings – The IEMF should help shape scholarly inquiry in the domain of international e‐marketing, classify current intellectual contributions in this area and delineate the gaps in the literature.Originality/value – The editorial presents the IEMF and classifies various papers in this issue using this framework. Finally, concludes with several compelling research questions to motivate future research in this area.

Nitish Singh | Sandeep Krishnamurthy | S. Krishnamurthy | Nitish Singh

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