论文信息 - Haier’s Tao of innovation: a case study of the emerging Total Innovation Management model

Haier’s Tao of innovation: a case study of the emerging Total Innovation Management model

Through in-depth investigations and analyses of the Haier case, we enriched and developed further a new paradigm of innovation management—Total Innovation Management (TIM). The TIM framework and the synergistic relationship of the elements of innovation in the company’s innovation management are discussed along with the direction and routines for technological innovation management.

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