Strategic Communication Campaign on Fuel Efficiency: An Assessment of Knowledge and Behaviors among Malaysian Drivers

Abstract Many Malaysians today are unaware of the various ways to be efficient in their fuel consumptions. The paper aims to assess the impact of Fuel Smart Driving Campaign 2009 that was held in Penang, Malaysian 2009. Specifically the study aimed to compare the level of knowledge and practices of fuel efficiency among Penang drivers between baseline survey and post campaign survey. Generally, the finding exhibited greater level of knowledge on the types, cost and equipments needed to install Natural Gas Vehicle and good practices of fuel efficiency among targeted drivers in Penang, Malaysia.