Measuring information quality of web sites: development of an instrument

Web sites have been extensively used to provide information to consumers. While practitioners and researchers have proposed different criteria for effective Web site design based on common sense, intuition, and rules-ofthumb, effective Web site design focusing on the quality of the information it provides has rarely been studied. In this research, we propose a framework and develop an instrument to measure the information quality of individual or personal Web sites. The theoretical foundation of this research is the information quality framework. The proposed framework and instrument were tested in an individual or personal Web site context.