Media/Impact: An Introduction to Mass Media

Section I Introduction: the new information age and you. Section II Print media: newspapers magazines books. Section III Audio in media: radio. recording. Section IV Broadcast media: movies television. Section V Emerging media: new media, on-line media, and the Web. Section VI Support industries: advertising public relations. Section VII Mass media and society: mass media and social issues ownership and press performance issues law and regulation ethics. Section VIII International media: a global media marketplace. Section IX Student resource guide: media research directory (InfoTrac, CNN) finding subject headings for mass media information (InfoTrac) finding media organizations (InfoTrac).