Proactive Involvement Of Consumers In Innovation: Selecting Appropriate Techniques

AbstractThe following sections are included:IntroductionRadical Product InnovationThree types of radicalnessThe development processDifferentiating and Selecting TechniquesEarlier effortsDifferentiating CharacteristicsRequirements for consumer involvement in different situationsAppropriateness of 20 techniquesCase StudiesMethodologyFindingsTechnologically really new product innovationsTrend-break really new product innovationsBreakthrough product innovationsReactive research in the commercialisation phaseSelection of consumersDiscussionTechnologically really new product innovationsTrend-break really new product innovationsBreakthrough product innovationsConclusionAcknowledgementsAppendixReferences

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