Impact of Operations , Marketing , and Information Technology Capabilities on Supply Chain Integration

SCM requires collaboration of functions such as ope rations, marketing and information technology for internal and externa l integration. This study conceptualized supply chain integration as a higher level process integration capability comprised of operational, marketing and information technology capabilities. Operational capabilities include part ne selection, collaboration, learning and “operations human resources”. While pa rtner selection and collaboration are positively impacting integration, learning is not significant and “operations human resources” can be conceived to be negatively correlated with supply chain integration. IT infrastructure is sign ificantly impacting integration as well as performance directly. Market orientation is also significantly impacting integration. Market orientation has both direct eff ects on financial performance and indirect effects through supply chain integration. Supply chain integration is significantly impacting operational and customer-ba sed firm performance. JEL Classification Codes: M10, M31

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