Some motives for seeking preventive dental care.

Interviews with 50 supervisory and 380 nonsupervisory employees of the EndicottJohnson Corp. ( which has a companyfinanced plan for dental care) established that among the motives prompting per\ sons to seek preventive dental care are the I following: a belief that one is susceptible to dental disease, a belief that dental problems are serious, a belief that dental treatment is beneficial, a belief in natural causality, an esthetic concern for one’s teeth, a lack of anxiety about dental treatment, no fear of pain, and a positive appraisal of the dentist.