ACADEMY OF MANAGEMENT JOURNAL EDITORS' FORUM WHAT MAKES MANAGEMENT RESEARCH INTERESTING, AND WHY DOES IT MATTER?

The first criterion by which people judge anythingthey encounter, even before deciding whether it istrue or false, is whether it is interesting or boring.Murray Davis (1999: 245)Sometimes academics take very exciting, engaging,and important work and present it in such a waythat it looks like a butterfly squashed between twopieces of glass.Blake Ashforth, quoted in Bartunek (2003: 203)

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