On the Main Parameters of Positioning Strategy

Positioning strategy is a multidimensional concept in marketing.It is the multidimensional characteristic that makes positioning strategy changeable, flexible and difficult.The multi-dimensionality ofpositioning strategy lies in large of small scope of application,long-term or short-term service time.According to the content,positioning strategy can be divided as substantial or non-substantial;and accord to the choice making,it falls into such categories as "fighting for position","creating position" and "exiting position",etc.