The personalities of Bush and Gorbatchev measured at a distance: procedures, portraits and policy

We assessed the personalities of George Bush and Mikhail Gorbachev at a distance, using methods and materials developed by each of the authors for measuring motives, cognitions, and traits. We discuss methodological and procedural issues. Results are presented in terms of quantitative scores, expressed in comparison with other political leaders. The integrated personality portraits developedfor each leader are discussed in relation to popular and media impressions of that leader. We conclude with some predictions and suggestions about policy implications, including ways of facilitating direct negotiations between Bush and Gorbachev.

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