Antecedents of Value Co-Creation in B2B Networks

The purpose of this paper is to study how value is co-created in b2b networks and how the compatibility of business models affects value creation. A contribution is made to value creation literature by addressing the subject of perceived value and the compatibility of business models as the basic antecedents of value co-creation in b2b networks. The research methodology employed in this paper is a qualitative case study. The research data is gathered mainly by in-depth interviews. Additional data was gathered by organizing company workshops. Case A represents construction services, case B the high-tech industrial solution, and case C represents delivery of the integrated solution. The empirical analyses showed that operation models of networks can and should be different, but the compatibility of value accrued to the actors and business models are basic antecedents of value co-creation within b2b networks. We propose that understanding the business models and the realization of value of the partners supports value co-creation.

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