Hybrid engagement: How Facebook helps and hinders students’ social integration

The social integration of students within a campus community is vital in enhancing their college experiences. Researchers have sought to determine how best to promote successful social integration for university students. Traditionally, on-campus orientations and residence hall activities have been used to foster student social integration. However, Facebook and other social networking sites (SNSs) can be used for social integration among students in ways that were never before possible. It is important that student-affairs professionals explore the supportive roles for this that SNSs like Facebook might play, since successful student adjustment within a campus is positively correlated with student retention rates. College students are already using Facebook to bolster their social networks within the university, but it is worth considering the advantages and disadvantages of promoting the use of SNSs for social integration. Facebook is favored because it offers low levels of self-disclosure in social interactions, it increases the social capital of the university, and it offers students with a unique means of acquiring academic support from both their professors and their peers. Unfortunately, extensive Facebook use can also create a social skills deficit in students, lead students to experience information overload, and cause them to shirk their academic responsibilities. Facebook is neither a panacea for student engagement nor a signal of the end of meaningful interpersonal connections on campus. Student-affairs professionals should become aware of the ways that students engage with SNSs to leverage opportunities for furthering student integration while remaining aware of the limitations for community building that SNSs present.