论文信息 - Research on Location Based Service via Technology Acceptance Model

Research on Location Based Service via Technology Acceptance Model

As one of the most widely used models in information systems research, the technology acceptance model (TAM) expresses the user's attitude and intention to accept a new information technology. Based on TAM, this study investigates the factors affecting people's attitude and behavioral intention of location based service (LBS), hypotheses and tests them. Finally summarized into conclusion and puts forward some suggestions.

Jianming Zhu | Qingjie Zhang | Donglai Xue

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