Web Analytics for Web Site Quality Improvement

Web plays an important role in running business organizations, governments, societies, education sector, scientific organizations, social networks etc. As soon as web application has been deployed into the production environment, some or all of its features are available to the users. Web analytics is used to understand the usage pattern and its behaviour of users. The Web analytics is a procedure of measuring, collecting, analyzing and reporting of Internet data to optimize the business processes and maximize their revenue. Web Analytics is processes of inspecting, analyzing, tracking, measuring and reporting of web data for the purpose of discovering useful information, understanding web site quality, assess and improve the effectiveness of a website.