Why option generation matters for the design of autonomous e-coaching systems

Autonomous e-coaching systems offer their users suggestions for action, thereby affecting the user’s decision-making process. More specifically, the suggestions that these systems make influence the options for action that people actually consider. Surprisingly though, options and the corresponding process of option generation—a decision-making stage preceding intention formation and action selection—have received very little attention in the various disciplines studying decision making. We argue that this neglect is unjustified and that it is important, particularly for designers of autonomous e-coaching systems, to understand how human option generation works. The aims of this paper are threefold. The first aim is to generate awareness with designers of autonomous e-coaching systems that these systems do in fact influence their users’ options. The second is to show that understanding the interplay between a person’s options and the e-coaching system’s suggestions is important for improving the effectiveness of the system. The third is that the very same interplay is also crucial for designing e-coaching systems that respect people’s autonomy.

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