The market value process : bridging customer and shareholder value

PrefaceThe Authors Part One: Introduction and Principles 1. Using the Market Value Process 2. Learning the Principles Part Two: The Diagnosis 3. Winning Customers with Creative Market Definition 4. Using Scenarios to Envision Market Evolution 5. Will the Market Reward Your Investment? 6. Delivering Quality Through Product and Non--product Benefits 7. Pricing to Please Customers and Shareholders 8. Managing Internal Costs Part Three: The Bridge 9. Building Profitable Precision Strategies Part Four: The Payoff 10. Mapping Poststrategy Customer Value 11. Envisioning Revenue Growth 12. Mapping Shareholder Value 13. Selecting Strategies, Setting Objectives, and Allocating Resources 14. Implementing Presicion Strategies AppAndix: An Overview of a Precision Strategy GlossaryNotesIndex