The development of the dynamic web interface between the online e-customer and the e-business

The Internet and the World Wide Web have opened the door to new models linking the online customer (e-customer) to the online business (e-business). The key to this relationship is the e-business's Web site. The personal computer (PC) screen images or Web interfaces seen by the e-customer hold the key to enhancing this relationship. These Web interfaces can be dynamically manipulated to enhance user friendliness and satisfaction. From the e-business viewpoint this requires supply chain integration, knowledge management, intelligent agent software, the measurement of Web interface effectiveness and the ability to upgrade the Web site dynamically. The e-customer provides another dimension to this equation. Customer demographics must be captured and linked into the knowledge management, business intelligence systems and the supply chain. These equations then respond to the e-customer in a dynamic manner, providing an enhanced 'one-on-one' relationship between the e-customer and the e-business.

[1]  Michael F. Ruffini.  Blueprint to Develop a Great Web Site , 2001 .

[2]  P. Evans,et al.  Getting real about virtual commerce. , 1999, Harvard business review.

[3]  Qimei Chen,et al.  Attitude Toward the Site , 1999 .

[4]  I. Ajzen,et al.  Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research , 1977 .

[5]  John A. Hamilton,et al.  Integrating web site design features for 'one-on-one' marketing: a QFD framework , 2002 .

[6]  Douglas E. Comer,et al.  Internetworking with TCP/IP. Vol.1: Principles, protocols, and architecture; Vol.2: Design, implementation, and internals , 2000 .

[7]  David Nicholas,et al.  Cracking the code: web log analysis , 1999, Online Inf. Rev..

[8]  Gary Geissler,et al.  Building customer relationships online: the Web site designers’ perspective , 2001 .

[9]  G. A. Miller.  THE PSYCHOLOGICAL REVIEW THE MAGICAL NUMBER SEVEN, PLUS OR MINUS TWO: SOME LIMITS ON OUR CAPACITY FOR PROCESSING INFORMATION 1 , 1956 .

[10]  Lisa R. Klein,et al.  The Internet and International Marketing , 1996 .

[11]  A. Gunasekaran,et al.  Performance measures and metrics in a supply chain environment , 2001 .

[12]  P. Louvieris,et al.  New frontiers in cybersegmentation: marketing success in cyberspace depends on IP address , 2001 .

[13]  Steve Welch,et al.  The development of a benchmarking and performance improvement resource , 2001 .

[14]  J. Fjermestad,et al.  E‐commerce marketing strategies: an integrated framework and case analysis , 2001 .

[15]  Jan H. Spyridakis,et al.  Guidelines for Authoring Comprehensible Web Pages and Evaluating Their Success , 2000 .

[16]  Paul J. Deitel,et al.  E-Business and E-Commerce for Managers , 2000 .

[17]  Martha Grabowski,et al.  Evaluation of Embedded Intelligent Real-time Systems , 2001, Decis. Sci..

[18]  Stefano Tonchia,et al.  Performance measurement systems - Models, characteristics and measures , 2001 .

[19]  David Limehouse,et al.  Know your customer , 1999 .

[20]  David W. Stewart,et al.  The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions , 1990 .

[21]  Orville C. Walker,et al.  Marketing Strategy - Planning and Implementation , 1995 .

[22]  Douglas E. Comer,et al.  Internetworking with TCP/IP, Volume 1: Principles, Protocols, and Architectures, Fourth Edition , 2000 .

[23]  Sanghyuk Park,et al.  Development of electronic commerce user-consumer satisfaction index (ECUSI) for Internet shopping , 2001, Ind. Manag. Data Syst..

[24]  Craig S. Breitenbach,et al.  Value‐added marketing in the digital domain: enhancing the utility of the Internet , 1998 .

[25]  Thomas Y. Choi,et al.  Supply networks and complex adaptive systems: Control versus emergence , 2001 .

[26]  David Parker,et al.  Understanding performance measurement systems using physical science uncertainty principles , 2001 .

[27]  Louis Raymond,et al.  Determinants of Web site implementation in small businesses , 2001, Internet Res..

[28]  Gordon C. Bruner,et al.  Webpage Background and Viewer Attitudes , 2000, Journal of Advertising Research.

[29]  Andy Neely,et al.  Performance measurement system design: developing and testing a process‐based approach , 2000 .

[30]  Robert E. Quinn,et al.  Becoming a Master Manager: A Competency Framework , 1996 .