TRIP GENERATION FOR SHOPPING TRAVEL

The effect of the geographic location of households on weekday, home-based shopping trips in the greater Toronto area (GTA) is reported. Five zones within the GTA were chosen to reflect different types of location and accessibility. An ordered response model, which maintains the ordinal nature in trip-making decisions, was used in the analysis. The statistical results show that, after controlling for a household's sociodemographic characteristics, a household's location within the metropolitan area has some effect on its weekday, home-based shopping trip generation. In particular, households located in the older urban area are likely to make fewer trips than those living in the suburbs.