Partnership Australia’s National Tourism Data Warehouse: Preliminary Assessment Of A Destination Marketing System
暂无分享,去创建一个
Much has been written since the early 1980’s about Destination Marketing Systems (DMSs), particularly in the form of case studies most of which seem to reflect a high degree of system failure (eg BRAVO, Hi-Line, ETNA and earlier versions of the Gulliver system). Indeed Archdale has characterised this field as follows:
“the overall pattern of systems development in the field has been diverse, geographically disparate and generally reactive. This has led to a confused pattern of business objectives, a marked absence of technical, commercial or data definition standards, a plethora of often conflicting developments within individual countries and little evidence of inter-NTO cooperation or even formal discussion on the issue” (Archdale et al: 1992).
Whilst some of such shortcomings have been addressed during the intervening years by new developments, the Australian situation has been similarly characterised by a multiplicity of websites and/or destination marketing systems displaying information at varying levels of quality, content and format.
[1] A. Frew,et al. Destination and marketing system strategies in Scotland and Ireland: an approach to assessment , 1999 .
[2] Michael J. Baker,et al. Responding to the electronic marketplace: Lessons from destination management systems , 1996 .
[3] Dimitrios Buhalis. Regional Integrated Computer Information Reservation Management Systems and tourism distribution channels , 1995 .