Advancing a 'Human Factors & Ethics Canvas' for New Driver Assistance Technologies Targeted at Older Adults

Automated driving solutions represent a potential solution to promoting driver persistence and the management of fitness to drive issues in older adults. This paper reports on the application of a ‘Human Factors & Ethics Canvas’ and associated methodologies, to support the preliminary specification of an ethically responsible solution for a new driver assistance system. The proposed driving assistance solution has emerged from an analysis of certain ethical principles in relation to the goals and needs of specific older adult drivers (i.e. personae) in different situations (i.e. scenarios). The driving solution is designed to optimize the abilities and participation of older adults.