The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems
暂无分享,去创建一个
[1] Christopher K. Riesbeck,et al. Inside Case-Based Reasoning , 1989 .
[2] Janet L. Kolodner,et al. Case-Based Reasoning , 1989, IJCAI 1989.
[3] Berend Wierenga. The First Generation of Marketing Expert Systems , 1990 .
[4] John D. C. Little,et al. Coverstory: Automated News Finding in Marketing , 1990 .
[5] R. Anthony,et al. Planning and Control Systems: A Framework for Analysis , 1965 .
[6] M. F. Wiser,et al. When heat and temperature were one , 2014 .
[7] Jerry Wind,et al. A Knowledge-Based System for Advertising Design , 1990 .
[8] John D. C. Little,et al. BRANDAID: A Marketing-Mix Model, Part 1: Structure , 1975, Oper. Res..
[9] A. Silk. Marketing Science in a Changing Environment , 1993 .
[10] Robert D. Buzzell. Mathematical models and marketing management , 1964 .
[11] John Durkin,et al. Expert Systems , 1994 .
[12] Howard Raiffa,et al. Decision analysis: introductory lectures on choices under uncertainty. 1968. , 1969, M.D.Computing.
[13] G. Lilien,et al. Marketing Decision Making: A Model Building Approach , 1984 .
[14] N. Wetherick. The Computer and the Mind: An Introduction to Cognitive Science. By Philip N. Johnson‐Laird. Pp. 444. (Harvard University Press, 1988.) £23.50. (Also available from Fontana (1988), £6.95.) , 1988 .
[15] Agnar Aamodt,et al. Case-Based Reasoning: Foundational Issues, Methodological Variations, and System Approaches , 1994, AI Commun..
[16] W. Massy,et al. Quantitative Techniques in Marketing Analysis. , 1963 .
[17] Raymond R. Burke,et al. Developing Marketing Expert Systems: An Application to International Negotiations , 1989 .
[18] John D. C. Little,et al. The Marketing Information Revolution , 1994 .
[19] Neil Doherty. Knowledge Processing and Applied Artificial Intelligence , 1995 .
[20] M. Boden. The creative mind : myths & mechanisms , 1991 .
[21] R. Sternberg. Intelligence, Information Processing and Analogical Reasoning : The Componential Analysis of Human Abilities , 1977 .
[22] Gary L. Lilien,et al. Marketing Models: Past, Present and Future , 1994 .
[23] W. H. F. Barnes. The Nature of Explanation , 1944, Nature.
[24] P. Kotler. Marketing Decision Making: A Model-building Approach , 1971 .
[25] Shoshana Zuboff. Automatefin-fonnate: The two faces of intelligent technology , 1985 .
[26] John M. Rathmell,et al. Mathematical models and methods in marketing , 1962 .
[27] Hermann Simon,et al. Marketing Science’s Pilgrimage to the Ivory Tower , 1994 .
[28] Leonard M. Lodish,et al. A Media Planning Calculus , 1969, Oper. Res..
[29] Russell L. Ackoff,et al. Creativity in problem solving and planning: a review , 1981 .
[30] George F. Luger,et al. Artificial intelligence - structures and strategies for complex problem solving (2. ed.) , 1993 .
[31] Efraim Turban,et al. Decision support and expert systems , 1993 .
[32] David B. Paradice,et al. A KNOWLEDGE‐BASED DSS FOR MANAGERIAL PROBLEM DIAGNOSIS , 1987 .
[33] R. Sternberg. The Nature of creativity : contemporary psychological perspectives , 1988 .
[34] Paul J. H. Schoemaker,et al. Thinking about the future: A cognitive perspective , 1993 .
[35] Soumitra Dutta,et al. Case-Based Reasoning Systems: From Automation to Decision-Aiding and Simulation , 1997, IEEE Trans. Knowl. Data Eng..
[36] K. Holyoak,et al. Mental Leaps: Analogy in Creative Thought , 1994 .
[37] John M. McCann,et al. The Brand Manager's Assistant: A knowledge-based system approach to brand management☆ , 1991 .
[38] Stephen J. Hoch,et al. A psychological approach to decision support systems , 1996 .
[39] A. Pettigrew. On Studying Organizational Cultures , 1979 .
[40] L. Lodish,et al. Sales Force Sizing and Deployment Using a Decision Calculus Model at Syntex Laboratories , 1988 .
[41] Herbert A. Simon,et al. The new science of management decision , 1960 .
[42] Henry Mintzberg,et al. Opening up Decision Making: The View from the Black Stool , 1995 .
[43] Carol H. Weiss,et al. Knowledge Creep and Decision Accretion , 1980 .
[44] Jack Trout,et al. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk , 1993 .
[45] B Kleinmuntz,et al. Why we still use our heads instead of formulas: toward an integrative approach. , 1990, Psychological bulletin.
[46] Joyce J. Elam,et al. Can Software Influence Creativity? , 1990, Inf. Syst. Res..
[47] C. H. Chung. Modeling creativity for management support via artificial intelligence approaches , 1987 .
[48] George L. Nemhauser,et al. Handbooks in operations research and management science , 1989 .
[49] M. L. Bariff,et al. Cognitive and Personality Tests for the Design of Management Information Systems , 1977 .
[50] Peter G. W. Keen,et al. Decision support systems : an organizational perspective , 1978 .
[51] Berend Wierenga,et al. Case-Based Reasoning Systems: From Automation to Decision-Aiding and Stimulation , 1997 .
[52] John D. C. Little,et al. Operations Research in Industry: New Opportunities in a Changing World , 1991, Oper. Res..
[53] Nissan Levin,et al. Issues and problems in applying neural computing to target marketing , 1997 .
[54] P. Johnson-Laird. The computer and the mind: an introduction to cognitive science , 1988 .
[55] James L. McClelland,et al. Parallel distributed processing: explorations in the microstructure of cognition, vol. 1: foundations , 1986 .
[56] J. E. Russo,et al. Decision traps : ten barriers to brilliant decision-making and how to overcome them , 1989 .
[57] Ralph H. Sprague,et al. A Framework for the Development of Decision Support Systems , 1993 .
[58] Ralph H. Sprague,et al. Building Effective Decision Support Systems , 1982 .
[59] C. K. Prahalad,et al. Weak Signals versus Strong Paradigms , 1995 .
[60] Raymond R. Burke. Reasoning with empirical marketing knowledge , 1991 .
[61] Philip Kotler,et al. A design for the Firm's marketing nerve center , 1966 .
[62] Charles Cole,et al. Fluid concepts and creative analogies: Computer models of the fundamental mechanisms of thought , 1996 .
[63] James J. Lynch. Knowledge Processing and Applied Artificial Intelligence , 1995 .
[64] P. Naert,et al. SH.A.R.P.: Shelf Allocation for Retailers' Profit , 1988 .
[65] John P. Gallagher,et al. Expert Systems for Scanner Data Environments , 1990 .
[66] S. Sloman. The empirical case for two systems of reasoning. , 1996 .
[67] Christian Wagner,et al. Stimulating ideas through creativity software , 1994 .
[68] Christopher M. Miller,et al. Applying case-based reasoning to forecasting retail sales , 1993 .
[69] Soumitra Dutta. Chapter 1 – Knowledge processing and applied artificial intelligence , 1993 .
[70] L. A. Hausman. How we Think , 1921 .
[71] Arnold E. Amstutz. Market-Oriented Management Systems: The Current Status , 1969 .
[72] G. Urban,et al. Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology , 1978 .
[73] Edward A. Feigenbaum,et al. The rise of the expert company , 1988 .
[74] R. Zmud. INDIVIDUAL DIFFERENCES AND MIS SUCCESS: A REVIEW OF THE EMPIRICAL LITERATURE* , 1979 .