The study on firm acceptance of cloud service introduction from the innovation diffusion theory

This study combines the technology acceptance model and innovation diffusion theory and probes the acceptance of cloud computing services introduced in firms through the use of pre-decision, in-decision and post-decision stages. Based on this framework, the researcher attempts to identify whether the different stages of cloud service introduction will be influenced by cost, security, service continuity/completeness, perceived usefulness, perceived ease of use and compatibility. This study treats the information technology industry, in which there is an urgent demand for information applications, as the subject. Using a literature review and expert interviews, a questionnaire scale is constructed, and the researcher then conducts a questionnaire survey. According to the research findings, obtained using the process-oriented innovation diffusion theory and the technology acceptance model, cloud service cost, security and service continuity/completeness will influence the stages of cloud service introduction in the information technology industry.

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