The World Wide Web and its potential for corporate environmental communication : a study into present practices in the Australian minerals industry

This study considers the use of the web for corporate environmental communication, which involves engagement with stakeholders in addition to environmental disclosure. It is highlighted that the web provides numerous benefits for communication of environmental information. These benefits have been conceptualised through Media Richness Theory and operationalised through a study into the web based environmental communication practice of companies in an environmentally sensitive industry, the Australian Minerals Industry. The findings of this research indicate that currently, the potential of the web is not extensively utilised by companies for environmental communication.

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