A Cultural Ecology of Social Behavior1

Publisher Summary This chapter discusses the cultural ecology of social behavior. There appears to be a growing interest in relationships between social behavior and its sociocultural context, and in the cross-cultural generality of these relationships. The chapter attempts to illustrate how such studies are done (a methodological emphasis), what does such study reveals (a substantive emphasis), and finally, how such knowledge can be returned to the people (an applied emphasis). The chapter discusses an ecological-cultural-behavioral model. The model views the development of individual behavior as a function of membership in a cultural group; and cultural characteristics are viewed as a function of both the ecological setting of the group and the acculturative influences, which impinge upon the group. The chapter also focuses on social behaviors, charted cross-culturally, and on their group and individual distributions. The chapter attempts to show that both cultural and cross-cultural dimensions of social behavior are investigated. The aim of science is to make general statements, but the aim of social psychology is to make culturally universal statements about human social behavior.

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