Corporate Ethical Values and Organizational Commitment in Marketing

The authors explore corporate ethical values and organizational commitment in marketing. They (1) discuss corporate ethical values as a component of corporate culture, (2) review the literature on organizational commitment, (3) hypothesize a positive relationship between corporate ethical values and organizational commitment, and (4) empirically test the relationship with data from more than 1200 professional marketers, representing subsamples of marketing managers, marketing researchers, and advertising agency managers. The study results provide strong evidence of a positive association between corporate ethical values and organizational commitment. Given previous research demonstrating a strong link between commitment and specific organizational benefits, corporate ethics may be not only an important societal issue, but a key organizational issue as well.

[1]  F. Herzberg.  Work and the nature of man , 1967 .

[2]  Lawrence B. Chonko,et al.  Organizational Commitment and Marketing , 1985 .

[3]  J. Greenberg,et al.  Behavior in Organizations , 1983 .

[4]  Joseph A. Alutto,et al.  Personal and Role-Related Factors in the Development of Organizational Commitment. , 1972 .

[5]  H. Becker.  Notes on the Concept of Commitment , 1960, American Journal of Sociology.

[6]  Richard M. Steers.  Antecedents and outcomes of organizational commitment. , 1977, Administrative science quarterly.

[7]  J. L. Pierce,et al.  Task Design: A Literature Review , 1976 .

[8]  H. P. Sims,et al.  The Measurement of Job Characteristics , 1976 .

[9]  G. W. England.  Personal Value Systems of American Managers , 1967 .

[10]  Leonie W. Still.  Part-time versus full-time salespeople: Individual attributes, organizational commitment, and work attitudes. , 1983 .

[11]  Joseph A. Alutto,et al.  On Operationalizing the Concept of Commitment , 1973 .

[12]  R. Gorsuch,et al.  Beliefs, attitudes, and values , 1968 .

[13]  P. Morrow.  Concept Redundancy in Organizational Research: The Case of Work Commitment , 1983 .

[14]  Milton Leontiades.  The importance of integrating marketing planning with corporate planning , 1983 .

[15]  M. Rokeach.  The Nature Of Human Values , 1974 .

[16]  S. Kerr.  On the folly of rewarding A, while hoping for B. , 1975, Academy of Management journal. Academy of Management.

[17]  J. Barney,et al.  Organizational Culture: Can It Be a Source of Sustained Competitive Advantage? , 1986 .

[18]  Michael Keeley,et al.  Values in Organizational Theory and Management Education , 1983 .

[19]  J. Hackman,et al.  Employee reactions to job characteristics. , 1971 .

[20]  Richard M. Steers,et al.  Organizational commitment, job satisfaction, and turnover among psychiatric technicians. , 1974 .

[21]  O. C. Ferrell,et al.  Ethical Beliefs of Marketing Managers , 1978 .

[22]  Robert N. Stern,et al.  Absenteeism when workers have a voice: The case of employee ownership. , 1981 .

[23]  Scott J. Vitell,et al.  Marketing ethics: Conceptual and empirical foundations of a positive theory of decision making in marketing situations having ethical content , 1986 .

[24]  N JENKIN,et al.  Affective processes in perception. , 1957, Psychological bulletin.

[25]  D. Randall.  Commitment and the Organization: The Organization Man Revisited , 1987 .

[26]  E. Schein.  Organizational Culture and Leadership , 1991 .

[27]  Boris W. Becker,et al.  Values and the Organization: Suggestions for Research , 1975 .

[28]  Erik Jansen,et al.  Ethical Ambivalence and Organizational Reward Systems , 1985 .

[29]  J. Perry,et al.  An empirical assessment of organizational commitment and organizational effectiveness. , 1981 .

[30]  P. Berger,et al.  Social Construction of Reality , 1991, The SAGE International Encyclopedia of Mass Media and Society.

[31]  H. Demsetz,et al.  Production, Information Costs, and Economic Organization , 1975, IEEE Engineering Management Review.

[32]  Claudia E. Marshall.  CAN WE BE CONSUMER‐ORIENTED IN A CHANGING FINANCIAL SERVICE WORLD? , 1985 .

[33]  Terry S. Overton,et al.  Estimating Nonresponse Bias in Mail Surveys , 1977 .

[34]  Martha A. Brown.  Values — A Necessary but Neglected Ingredient of Motivation on the Job , 1976 .

[35]  R. Mowday,et al.  Linking Behavioral and Attitudinal Commitment: A Longitudinal Analysis of Job Choice and Job Attitudes. , 1979 .

[36]  Lawrence B. Chonko,et al.  The Empirical Dimensionality of the Job Characteristic Inventory , 1980 .

[37]  L. Treviño.  Ethical Decision Making in Organizations: A Person-Situation Interactionist Model , 1986 .

[38]  S. L. Payne,et al.  Organization Ethics and Antecedents to Social Control Processes , 1980 .

[39]  R. Becherer,et al.  The Job Characteristics of Industrial Salespersons: Relationship to Motivation and Satisfaction , 1982 .

[40]  J. Kimberly,et al.  Environmental constraints and organizational structure: a comparative analysis of rehabilitation organizations. , 1975, Administrative science quarterly.

[41]  J. D. Sherman,et al.  Generalizability of an Organizational Commitment Model , 1981 .

[42]  Wayne A. Label,et al.  American Bribery Legislation: An Obstacle to International Marketing , 1980 .

[43]  Richard M. Steers,et al.  Structural influences on organizational commitment , 1980 .

[44]  S. Davis,et al.  Matching corporate culture and business strategy , 1981 .

[45]  V. Sathe.  Implications of corporate culture: a manager's guide to action. , 1983, Organizational dynamics.

[46]  J. Bruner,et al.  Value and need as organizing factors in perception. , 1947, Journal of abnormal psychology.

[47]  Lawrence B. Chonko,et al.  Ethical Problems of Marketing Researchers , 1984 .

[48]  M. Abelson.  The Impact of Goal Change on Prominent Perceptions and Beha viors of Emplo yees , 1983 .

[49]  E. Goffman.  The Presentation of Self in Everyday Life , 1959 .

[50]  S. Beatty,et al.  Shared Organizational Values: Measurement and Impact Upon Strategic Marketing Implementation: , 1987 .

[51]  L. Smircich.  Concepts of Culture and Organizational Analysis. , 1983 .

[52]  J. L. Pierce,et al.  The Measurement of Perceived Job Characteristics: The Job Diagnostic Survey Versus The Job Characteristics Inventory , 1978 .

[53]  Bruce Buchanan.  BUILDING ORGANIZATIONAL COMMITMENT: THE SOCIALIZATION OF MANAGERS IN WORK ORGANIZATIONS , 1974 .

[54]  Lawrence B. Chonko,et al.  Ethics and marketing management: An empirical examination , 1985 .

[55]  S. Gellerman.  Motivation and Productivity , 1963 .

[56]  E. Chamberlin.  The Theory of Monopolistic Competition , 1933 .

[57]  A. Luchins,et al.  On an approach to social perception. , 1950, Journal of personality.

[58]  A. L. Edwards.  Political frames of reference as a factor influencing recognition. , 1941 .

[59]  I. Rosenkvist.  [Parttime versus full time]. , 1979, Sygeplejersken.

[60]  Ramon J. Aldag,et al.  Antecedents of Organizational Commitment Among Hospital Nurses , 1980 .

[61]  J. Koch,et al.  The Industrial Relations Setting, Organizational Forces, and the Form and Content of Worker Participation , 1978 .