On Inheritance and Innovation of Poster Design Language

As an effective medium of conveying information, the poster has diverse forms and rich contents. In the information era, the expressions of poster design grow rapidly from "two-dimension" to "multi-dimension". Through the research and review of the poster design language, this paper discusses the important value of cultural inheritance in the poster design and the innovative development of design language. In addition, it makes researches and demonstrations from multiple angles such as the formal language and design concept to ensure the information transmission function, at the same time, to give new vitality to the poster design by using the innovative design concepts and advantage resources of traditional culture, promoting the core competitive of the poster design in the new era and showing its unique visual charm.