This paper presents an overview of the philosophy, structure and key objectives of R&D activity in the Japanese construction industry. It argues that this unique model of a close partnership between industry, government and society is based on shared values, and delivers significant benefits not only for firms but for society at large. Additionally, the Japanese system acts as an efficient market entry barrier that protects the Japanese domestic market from foreign competition while concurrently providing the basis of Japan's competitive advantage in international markets. To illustrate how significantly different the Japanese model is from those of other advanced economies, an empirical comparison of the belief structures concerning responsibility for R&D of key players in the construction industries in Japan and Australia is presented. The results illustrate the point that, unlike Australia, Japanese contractors play a much more extensive role in society than do their Australian counterparts. This role incongruence may be the true barrier to penetration of the Japanese construction market.
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