The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies
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* Acknowledgments * Chapter 1. The Concept of a Strategy * Chapter 2. Competitive Strategies * Chapter 3. Diversification versus Specialization * Chapter 4. Vertical Integration * Chapter 5. Horizontal Integration * Chapter 6. Diagonal Integration * Chapter 7. Acquisitions and Mergers * Chapter 8. Strategic Alliances: The Case of Joint Ventures * Chapter 9. Franchise Contracts * Chapter 10. Management Contracts * Chapter 11. Leaseholds and Ownership * Chapter 12. Branding * Chapter 13. The Internationalization-Globalization of Hotel Chains * Notes * Bibliography * Index