Amalgamation of mass customisation and agile manufacturing concepts: the theory and implementation study in an electronics switches manufacturing company

This paper reports a research which was pursued with the purpose of indicating the need of amalgamating mass customisation and agile manufacturing principles for achieving competitiveness in organisations. The research findings and observations on these principles were used to design a model named as agile customisation programme. The implementation study of this programme was conducted in an electronics switches manufacturing company situated in India. The practical implications of this programme were studied by gathering feedback from the executives of this company. The details of these works are briefly presented in this paper. Further, the practical implications were used to propose a roadmap. Future researchers may adopt this roadmap and implement this programme in various types and sizes of companies. The performance of this programme in those companies shall be measured using agile manufacturing metrics such as responsiveness, time compression, quality improvement and profitability.

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