Towards Strategic Support and Guidance of the Digital Transformation: A Conceptual Model

Progress in digital technology has led to new business opportunity and changed the way in which organizations create, deliver, and capture value. Traditional companies could fail in operationalizing their digital transformation approach because they believe that they can pursue digitalization simply by applying new IT technologies. Having a profound impact on the way business is conducted, the digital transformation needs to be understood by the C-level executives of an organization. For this purpose, this research aims to identify and depict the core digital transformation concepts using conceptual modelling. The latter provides a common understanding for all stakeholders of an organization especially the board of directors from whom a clear vision and transformation support is required. The proposed framework provides a high-level overview of the custom digital transformation context that would help an organization in its digitalization journey and supports it to shift from an ad-hoc technology-driven approach to a rather systematic integrated approach to digital transformation.