Application of fuzzy comprehensive evaluation method for drilling companies' strategic positioning in international operations

Strategic cost-driver analysis can provide strategic information for enterprise's strategic positioning.Using the strategic information offered by strategic cost-driver analysis,the fuzzy comprehensive evaluation method was adopted to improve SWOT(strength,weakness,opportunity and threat) method for internal drilling companies' strategic positioning in international operations.And the relevant positive research was done.The results indicate that the improved SWOT method can raise scientificity and accuracy of internal drilling companies' strategic positioning in international operations.