Mayor or patron? The difference be- tween a badge and a meaningful story

"Life is a game". This is the claim of a number of novel services to help people to overcome common motivational problems. This notion of turning life into a game was recently called gamification. This paper discusses the typically employed strategies to motivate people to change their behaviour and attitudes. Based on this, we advocate an experiential, more intrinsic approach to gamification, which focuses on the provision of meaning rather than rewards.