A Literature Review of Using Eye Tracking Technology in Fashion and Product Design

Evaluation of fashion and product design has been one of the most prominent factors among designers and researchers. Unfortunately, they usually evaluate their design by self-report that is relatively subjective. Research using eye tracking technology has begun to lead a objective way in which where and when the participants look at. The present paper reviews some publications of eye tracking technology in fashion and product design, identifies directions for further research in this growing field.

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