Sustainability Ethics and Metrics: Strategies for Damage Control and Prevention

It is generally and increasingly believed that humanity’s survival depends on adoption of sustainable development practices, which are based on adequate satisfaction of quantitatively defined and interrelated economical, environmental and social criteria. One can then argue that sustainable development has a meta-ethical foundation, a definition of right and wrong paths stemming from what one might consider a Universal Truth that is humanity’s desire to survive. One finds that “sustainability” is very much in vogue as a positive attribute, and more and more extensively used erratically and often improperly and even fraudulently over the entire social spectrum. Since sustainability is of vital importance to our survival, using its terminology in vain diminishes its vitally important value by desensitizing society and sowing distrust. Importantly, unethical usage of sustainability concepts causes much harm to the development of credible sustainability science. This paper briefly defines sustainability and its quantitative metrics, presents examples of ongoing ethical and unethical use of the concept, and recommends a path towards damage control that includes the development of internationally acceptable standards for that vital concept. © 2013 L&H Scientific Publishing, LLC. All rights reserved.

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