Technology Trends in Survey Data Collection

This article reviews recent and emerging technology developments in survey research. Recent developments include computer-assisted self-interviewing (CASI) methods using audio and/or video, automated telephone interviewing systems (interactive voice response), and the World Wide Web. These developments are already having a profound effect on survey data collection. Newer technological challenges include wireless applications (mobile web) and portable digital devices. These technologies offer many opportunities to expand the way we think of survey data collection, increasing the ways we can interact with survey respondents and expanding the range of stimulus material that can be used. The implications of many of these new developments for survey data quality are yet to be fully understood. This article reviews the state of the field with regard to emerging data collection technologies, and their implications for survey research.

[1]  Michael T. Hartley,et al.  Automating standard alcohol use assessment instruments via interactive voice response technology. , 2002, Alcoholism, clinical and experimental research.

[2]  Shawn A. Ross,et al.  Survey Methodology , 2005, The SAGE Encyclopedia of the Sociology of Religion.

[3]  Jerome Johnston,et al.  Reducing Response Effects for Sensitive Questions: A Computer-Assisted Self Interview with Audio , 1995 .

[4]  M. Couper.  A REVIEW OF ISSUES AND APPROACHES , 2000 .

[5]  Jelke Bethlehem,et al.  Computer Assisted Survey Information Collection , 1998 .

[6]  Youngme Moon,et al.  Impression management in computer-based interviews: The effects of input modality, output modality, and distance. , 1998 .

[7]  Roger Tourangeau,et al.  What They See Is What We Get , 2004 .

[8]  Catherine Mobley,et al.  Instrument Effects of Images in Web Surveys , 2004 .

[9]  S. M. Rogers,et al.  Adolescent sexual behavior, drug use, and violence: increased reporting with computer survey technology. , 1998, Science.

[10]  James R. Beniger,et al.  Presidential Address: Survey and Market Research Confront Their Futures on the World Wide Web , 1998 .

[11]  Charles F Turner,et al.  AUDIO AND VIDEO COMPUTER-ASSISTED SELF INTERVIEWING: Preliminary Tests of New Technologies for Data Collection. , 1994, Journal of official statistics.

[12]  Brian A. Nosek,et al.  Harvesting implicit group attitudes and beliefs from a demonstration web site , 2002 .

[13]  Roger Tourangeau,et al.  Humanizing self-administered surveys: experiments on social presence in web and IVR surveys , 2003, Comput. Hum. Behav..

[14]  Mick P. Couper,et al.  MEASURING SURVEY QUALITY IN A CASIC ENVIRONMENT , 2002 .

[15]  F. Conrad,et al.  Spacing, Position, and Order Interpretive Heuristics for Visual Features of Survey Questions , 2004 .

[16]  Philip C Cooley,et al.  Automating Telephone Surveys: Using T-ACASI to Obtain Data on Sensitive Topics. , 1998, Computers in human behavior.

[17]  E. Singer,et al.  The effects of response rate changes on the index of consumer sentiment. , 2000, Public opinion quarterly.

[18]  J. N. Bassili,et al.  Editor's Introduction: Reflections on Response Latency Measurement in Telephone Surveys , 2000 .

[19]  Geert Loosveldt,et al.  An Evaluation of the Effect of Response Formats on Data Quality in Web Surveys , 2002 .

[20]  C. Nass,et al.  Are People Polite to Computers? Responses to Computer-Based Interviewing Systems1 , 1999 .

[21]  Clarence C. Gravlee,et al.  Mobile Computer-Assisted Personal Interviewing with Handheld Computers: The Entryware System 3.0 , 2002 .

[22]  Roger Tourangeau,et al.  Does Voice Matter? An Interactive Voice Response (IVR) Experiment , 2004 .

[23]  Roger Tourangeau,et al.  Understanding the Effects of Audio-CASI on Self-Reports of Sensitive Behavior , 2003 .

[24]  Dirk Heerwegh,et al.  Explaining Response Latencies and Changing Answers Using Client-Side Paradata from a Web Survey , 2003 .

[25]  R M Groves,et al.  Consequences of reducing nonresponse in a national telephone survey. , 2000, Public opinion quarterly.

[26]  Don A. Dillman,et al.  Towards a Theory of Self‐Administered Questionnaire Design , 1997 .

[27]  Frederick G. Conrad,et al.  Pen CASIC: Design and Usability , 1997 .

[28]  Charles F. Cannell,et al.  A Technique for Evaluating Interviewer Performance. , 1976 .

[29]  Eric R. Ziegel,et al.  Survey Errors and Survey Costs , 1990 .

[30]  J. R. Wherrett.  Creating Landscape Preference Models Using Internet Survey Techniques , 2000 .

[31]  G. Badger,et al.  Decline in alcohol consumption during two years of daily reporting. , 2002, Journal of studies on alcohol.

[32]  Cleo D. Redline,et al.  The Influence of Alternative Visual Designs on Respondents ’ Performance with Branching Instructions in Self-Administered Questionnaires , 2000 .

[33]  Eric R. Ziegel,et al.  Survey measurement and process quality , 1998 .

[34]  L. Srivastava,et al.  Mobile phones and the evolution of social behaviour , 2005, Behav. Inf. Technol..

[35]  Charles F. Turner,et al.  Using touch screen audio-CASI to obtain data on sensitive topics , 2001, Comput. Hum. Behav..

[36]  Mick P. Couper,et al.  Race in the Live and the Virtual Interview: Racial Deference, Social Desirability, and Activation Effects in Attitude Surveys , 2003 .

[37]  Richard Valliant,et al.  The effect of multiple weighting steps on variance estimation , 2004 .

[38]  Roger Tourangeau,et al.  Self-Administered Questions by Telephone: Evaluating Interactive Voice Response , 2001 .

[39]  M. Couper,et al.  Picture This!Exploring Visual Effects in Web Surveys , 2004 .

[40]  L. Suchman,et al.  Interactional Troubles in Face-to-Face Survey Interviews , 1990 .

[41]  S. Schneider,et al.  Developing Usability Guidelines for AudioCasi Respondents with Limited Literacy Skills , 2000 .

[42]  Mick Couper,et al.  The Use of Paradata in Survey Research , 2022 .

[43]  Robert M. Groves,et al.  Survey Errors and Survey Costs: Groves/Survey Errors , 2005 .

[44]  Don A. Dillman,et al.  The Influence of Graphical and Symbolic Language Manipulations on Responses to Self-Administered Questions , 2004 .

[45]  S. Shiffman,et al.  Signaling does not adequately improve diary compliance , 2003, Annals of behavioral medicine : a publication of the Society of Behavioral Medicine.

[46]  J. Turner,et al.  Reasons for missing interviews in the daily electronic assessment of pain, mood, and stress , 2004, Pain.

[47]  Jelke Bethlehem.  Integrated Control Systems for Survey Processing , 1997 .

[48]  Nicholas A. Valentino,et al.  Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns , 2002, American Political Science Review.

[49]  Mario Callegaro,et al.  Where can I call you? The “mobile (phone) revolution” and its impact on survey research and coverage error: A discussion of the Italian case , 2004 .

[50]  William L. Nicholls,et al.  The Effect of New Data Collection Technologies on Survey Data Quality , 1997 .

[51]  John Bremer,et al.  The Record of Internet-Based Opinion Polls in Predicting the Results of 72 Races in the November 2000 US Elections , 2001 .

[52]  Colm O'Muircheartaigh,et al.  Introduction: Measurement Error in Surveys: A Historical Perspective , 1997 .