At present, many domestic and international products' design are promoted the design concept based on the user experience or user awareness. It has been generally aware of the industrial design is no longer just belong to the narrow shape and design areas, therefore a correct understanding of user experience and user awareness is very necessary, whereas in the study of design theory, a lot of people have user experience mixed with user awareness as one concept, it's a truth that the both are closely linked, while there are certain differences between them, if they are mixed together, it will not only narrow us thinking play space, but also disable to achieve greater breakthroughs in the design process of innovation, on the contrary if the correct understanding and reasonable use of the both and furthermore transplanted into the design of the product, for the current field of industrial design, it is a huge reform and innovation.