Cross-Sector Competition in Telecommunications

Cross-sector competition in the information and communications technology sectors (ICT sectors) constitutes a key strategic challenge for telecommunications companies. Due to increasing convergence, value creation is resulting in a greater degree of interaction. The diversification potential of telecommunications businesses is therefore changing with respect to associated ICT sectors, such as hardware, software and media.The article analyses cross-sector competition in the telecommunications industry on the basis of the diversification activities of ICT companies. A concentration of competitive interdependence in the ICT sectors is demonstrated using a cluster analysis of 34,142 companies. The cross-sector activities of telecommunications companies are investigated using contingency and dependency analyses, and the diversification-related competition in the telecommunications sector is also analysed. With regard to the telecommunications sector, particularly high level cross-sector competition with the media industry is identified, as well as strong diversification activities in the software sector. The results are used to derive the potentials and risks that have a significant bearing on the structure of the cross-sector competitive environment of telecommunications companies.

[1]  M. Lubatkin.  Mergers and the Performance of the Acquiring Firm. , 1983 .

[2]  Arnold Picot,et al.  Ein neuer Ansatz zur Gestaltung der Leistungstiefe , 1991 .

[3]  Michael L. Katz,et al.  Remarks on the Economic Implications of Convergence , 1996 .

[4]  B. W. Wirtz,et al.  Medien- und Internetmanagement , 2000 .

[5]  Nils Stieglitz,et al.  Strategie und Wettbewerb in konvergierenden Märkten , 2004 .

[6]  Rahul C. Basole.  Visualization of interfirm relations in a converging mobile ecosystem , 2008, 2008 7th International Conference on Mobile Business.

[7]  Eric Brousseau,et al.  Asset Specificity and Organizational Arrangements: the Case of the New Telecommunications Services Market , 1996 .

[8]  Nejc Martin Jakopin.  Einflussfaktoren des Internationalisierungserfolgs von Mobilfunknetzbetreibern , 2006 .

[9]  T. Wickens,et al.  Multiway Contingency Tables Analysis for the Social Sciences , 1992 .

[10]  Emden R. Gansner,et al.  Graphviz and Dynagraph – Static and Dynamic Graph Drawing Tools , 2003 .

[11]  Roger Silverstone,et al.  E-Conomics: Strategies for the Digital Marketplace , 2000 .

[12]  Fritz M. Schüle.  Diversifikation und Unternehmenserfolg : eine Analyse empirischer Forschungsergebnisse , 1992 .

[13]  Feng Li,et al.  Deconstruction of the telecommunications industry: from value chains to value networks , 2002 .

[14]  Hagen Lindstädt.  Ziele, Motive und Kriterien für Unternehmenszusammenschlüsse , 2006 .

[15]  Jacob Cohen.  Statistical Power Analysis for the Behavioral Sciences , 1969, The SAGE Encyclopedia of Research Design.

[16]  Hemant Kumar Sabat,et al.  The evolving mobile wireless value chain and market structure , 2002 .

[17]  Wolfgang Rams.  Kundenbindung im deutschen Mobilfunkmarkt , 2001 .

[18]  David G. Messerschmitt,et al.  The convergence of telecommunications and computing: what are the implications today? , 1996, Proc. IEEE.

[19]  Robert C. Kohberger,et al.  Cluster Analysis (3rd ed.) , 1994 .

[20]  J. Bauer,et al.  The European market for mobile data: evolving value chains and industry structures , 2002 .

[21]  Bernhard Swoboda,et al.  Kooperationen, Allianzen und Netzwerke , 2003 .

[22]  Eric K. Clemons,et al.  Business Models for Monetizing Internet Applications and Web Sites: Experience, Theory, and Predictions , 2009, J. Manag. Inf. Syst..

[23]  Rüdiger Zarnekow,et al.  Technologies for the Electronic Distribution of Information Services - A Value Proposition Analysis , 2010, Electron. Mark..

[24]  Martin Fransman,et al.  Mapping the evolving telecoms industry: the uses and shortcomings of the layer model , 2002 .

[25]  Katharina J. Srnka,et al.  From Words to Numbers: How to Transform Qualitative Data into Meaningful Quantitative Results , 2007 .

[26]  Nikolas P. Bastian.  Lieferantenfinanzierung im Telekommunikationsmarkt , 2002 .

[27]  Alexander Gerybadze,et al.  Strategisches Management in vertikalen Kooperationen und Leistungsverbünden , 2003 .

[28]  Ying-Feng Kuo,et al.  3G telecommunication operators’ challenges and roles: A perspective of mobile commerce value chain , 2006 .

[29]  Philipp Mayring,et al.  Kombination und Integration qualitativer und quantitativer Analyse , 2001 .

[30]  Lara Khansa,et al.  Will the Information Security Industry Die? Applying Social Network Analysis to Sturdy Industry Convergence , 2009, AMCIS.

[31]  Brian Everitt,et al.  Cluster analysis , 1974 .

[32]  Fritz M. Schüle.  Diversifikation und Unternehmenserfolg , 1992 .

[33]  Johannes Dengler.  Strategie integrierter Telekommunikationsdiensteanbieter , 2000 .

[34]  Bryan Hattingh,et al.  The competitive advantage , 2007 .