论文信息 - Improving the Strategy‐Innovation Link

Improving the Strategy‐Innovation Link

In spite of the tremendous impact that new technology has had on every aspect of business operations, we have yet to develop a satisfactory way of incorporating innovation in our strategic thinking processes. However, we are making progress. A further step in our understanding is provided in this article by Gerhard Mensch, the recent winner of the Humboldt prize for his creative work in economics, and Vasudevan Ramanujam. They collaborate in developing a model that links strategy and innovation by relating innovation activities to strategic goals of the firm and the external pressures that are perceived by management.

Gerhard O. Mensch | Vasudevan Ramanujam | V. Ramanujam | G. Mensch

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