Understanding exploratory creativity in a visual domain

This paper describes a computerized aesthetic composition task that is based on a "creativity as search" metaphor. The technique collects detailed, moment-to-moment data about people's search behavior, which can help open the "black box" that separates independent variables that influence creativity from their outcomes. We first describe the technique and provide a detailed theoretical framework. Then, we discuss how the technique is typically applied, describe several in-progress studies, and present some preliminary results. Finally, we discuss relations to other work, limitations, and future directions. We argue that this technique and the research that it enables will facilitate a deeper understanding of the creative process, become a valued tool for creativity researchers, and contribute to methodological and theoretical advances in how creativity is studied and understood.

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