论文信息 - Colour and meaning in corporate logos: An empirical study

Colour and meaning in corporate logos: An empirical study

Corporate visual identity helps establish and maintain a company's corporate image, of which the colour and design of a company's logo is central. This study examines the triadic relationship between colour, design and the evoked meanings of logos to understand how these contribute to building a consistent corporate image. Results strongly indicate that consumers make clear judgements about the image of a firm from the logo design and have strong opinions about which colours are appropriate for different corporate images.

Niki Hynes | Niki Hynes

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