The Technical Committee Human Factors (TC HF) of the European Telecommunication Standards Institute (ETSI, www.etsi.org) has initiated the development of guidelines for the design of setup procedures, applicable to mobile terminals and e-services.This work is performed under the policy framework defined by the e-Europe 2005 action plan, by and in close collaboration between major industry players and ETSI.The goal of this activity is the development of design guidelines for user interface and service developers based on specific use cases which help to understand the difficulties users are experiencing when configuring their devices or accessing the services.The result of this work will be presented at the conference and the resulting ETSI Guide will be available free of charge.