SME routes for innovation collaboration with larger enterprises

Abstract The research in this paper reveals how Small and Medium-sized Enterprises (SMEs) can contribute to industry competiveness through collaboration with larger enterprises. The research is based on a longitudinal qualitative case study starting in 2011 with 10 SME offshore wind farm suppliers and follow-up interviews in 2013. The research continued with a second approach in 2014 within operation and maintenance (O&M) through focus group interviews and subsequent individual interviews with 20 enterprises and a seminar in May 2015. The findings reveal opportunities and challenges for SMEs according to three different routes for cooperation and collaboration with larger enterprises: demand-driven cooperation, supplier-driven cooperation and partner-driven collaboration. The SME contribution to innovation and competiveness is different within the three routes and ranges from providing specific knowledge, providing a ‘one-stop’ SME-supplier-unity and long term innovation collaboration on equal terms for competiveness, respectively. The findings reveal that it is beneficial, but difficult, for SMEs to move from the arm's length approach given by the tender legislation towards the other outlined routes. A contribution is hereby made to the insight and understanding of how SMEs can contribute to competiveness. This understanding allows SMEs, larger enterprises, academia and policy bodies to take enhanced informed actions.

[1]  Judy Zolkiewski,et al.  Every Cloud Has a Silver Lining - Exploring the Dark Side of Value Co-creation in B2B Service Networks , 2016 .

[2]  Holger Schiele,et al.  Consortium benchmarking: Collaborative academic–practitioner case study research , 2011 .

[3]  Deborah Cox,et al.  Annual Report on European SMEs 2014 / 2015 SMEs start hiring again SME PERFORMANCE REVIEW 2014/2015 , 2015 .

[4]  Mark Dodgson,et al.  External Linkages and Innovation in Small and Medium-Sized Enterprises , 1991 .

[5]  Stephen L. Vargo,et al.  From goods to service(s): Divergences and convergences of logics , 2008 .

[6]  William J. Abernathy,et al.  Patterns of Industrial Innovation , 1978 .

[7]  Holger Schiele,et al.  Customer attractiveness, supplier satisfaction and preferred customer status: review, concept and research agenda. , 2010 .

[8]  K. Eisenhardt Building theories from case study research , 1989, STUDI ORGANIZZATIVI.

[9]  M. Mortensen,et al.  Understanding attractiveness in business relationships — A complete literature review , 2012 .

[10]  O. Williamson,et al.  The mechanisms of governance , 1996 .

[11]  Jean Hartley,et al.  Case study research , 2004 .

[12]  Chris Ellegaard Interpersonal attraction in buyer–supplier relationships: A cyclical model rooted in social psychology , 2012 .

[13]  Beverly Wagner,et al.  Organisational Supplying Behaviour: Understanding supplier needs, wants and preferences , 2009 .

[14]  D. Teece Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy , 1993 .

[15]  Karen R. Polenske,et al.  Competition, Collaboration and Cooperation: An Uneasy Triangle in Networks of Firms and Regions , 2004 .

[16]  John Hagedoorn,et al.  The Bumpy Road of Technology Partnerships: Understanding Causes and Consequences of Partnership Mal-Functioning , 2011 .

[17]  Y. Pigneur,et al.  Business Model Generation , 2010 .

[18]  Salla Lutz,et al.  Perspectives on how operation & maintenance (O&M) innovations contribute to the reduction of Levelized Cost of Energy (LCOE) in offshore wind parks , 2015 .

[19]  Stephen L. Vargo,et al.  It's all B2B…and beyond: Toward a systems perspective of the market , 2011 .

[20]  Janet R. Mccoll-Kennedy,et al.  Co-creation practices: Their role in shaping a health care ecosystem , 2016 .