论文信息 - Quality, Price, Advertising, and Published Quality Ratings

Quality, Price, Advertising, and Published Quality Ratings

Economic literature contains several sometimes contradictory hypotheses concerning the relationships among quality, price, and advertising. We investigate the impact of published quality ratings on these relationships and find that quality and advertising are much more likely to be positively related in the presence of quality ratings.

Carlisle E. Moody | Robert B. Archibald | C. Moody | Clyde A. Haulman | C. A. Haulman

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