E-Business Marketing

I. INTRODUCTION. 1. Overview of E-Business Marketing. 2. The Marketing Mix. 3. The Value Bubble. 4. A Communication Model for the Online Environment. II. CASES. 5. Case Study 1: Manufacturer of Specialty Engineering Products. 6. Case Study 2: Steel Manufacturer. 7. Case Study 3: Distributor. 8. Case Study 4: Utility Company. 9. Case Study 5: Not-for-Profit Trade Association. 10. Case Study 6: PoP Manufacturer. 11. Case Study 7: Insurance. 12. Case Study 8: Financial Services. III. EVALUATION METHODOLOGY AND RESEARCH IN E-BUSINESS. 13. Case Study Analysis. 14. Researching E-Business.