현대 오피스 로비 공간에서의 디지털 사이니지 표현특성에 관한 연구

Lately, the explosion of technology of communication and internet has prompted new form of visual and spatial communication called Digital Signage, where people are seeing more ads and promotions in commercial environment, public places and schools. The digital signage is a form of visual communication medium that can provide corporate messages, ads and new experience and can be a very effective tool. The purpose of this research is to explore the communication method and flow. We will research how promotion and advertisements are used, and its use in the office space by field experiment and research. There should be more detailed research to improve corporate"s use of new visual communication tool, Digital Signage, as well as research on more effective way of presenting messages via this new media.