The Impact of Privacy Risk Harm (RH) and Risk Likelihood (RL) on IT Acceptance: An Examination of a Student Information System

In today's networked world, privacy risk is becoming a major concern for individuals using information technology. Every time someone visits a website or provides information online they have exposed themselves to possible harm. The information collected can be sold to third parties or kept by the site owners themselves for use in creating a profile of users' preferences and tastes. To gain insight into the role risk plays in the adoption process of technology, the authors studied the use of information systems in relation to a student registration and schedule management system at a major United States university. Further, they extended the Technology Acceptance Model (TAM) to include perceptual measures of privacy risk harm (RH) and privacy risk likelihood (RL) which apply to the extended model and predict students' intentions to use technology. Their finding indicated the growing importance of privacy risk in the use of information technology.

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