Collective intelligence in toursplan: an online tourism social network with planning and recommendation services

Emergence of the social web has brought new powerful web applications that connect people in a global scale and allow them to reap the benefits of social life from online virtual environments. Taking into account the strengths and weaknesses of online social networks and tourism information systems, we propose an evolved version of the Toursplan information system, backed up by an online social network. This way, Toursplan can exploit social data to generate collective intelligence in the tourism and travel domains, and improve the quality of its recommendation and planning services.