Taxonomy of services and its relationship with operations and strategy in electronic commerce

In this study, we propose management challenges and available strategies in electronic commerce (EC) according to two classifying dimensions and classified groups. The two factorised dimensions labelled as: 1. the ease of online interaction and 2. the needs of online interaction that were constructed from five variables were used for the classification. The classification framework used in this study categorises services in EC into mass service, interactive service, ordering service, and professional service.

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